Florence has 14 hotels in the Michelin Guide's Key selection — 2 Three Keys, 3 Two Keys and 9 One Key. 4 can be booked with points: 2 through Small Luxury Hotels of the World, 1 through Mr & Mrs Smith and 1 through Marriott Bonvoy. Cash-only independents are listed too so nothing is missing from the map.





22k pts
120k pts
On points
On points




Median points per night and cents-per-point value from AwardClaw's award tracking. Value is the cash rate divided by the points price, so higher is better; green means the redemption beats the program's usual value by a wide margin.
| Hotel | Keys | Program | Points / night | Value |
|---|---|---|---|---|
| Riva Lofts Florence Florence, Italy | Mr & Mrs Smith | 22,000 | 1.2¢/pt | |
| The St. Regis Florence Florence, Italy | Marriott · St Regis | 119,500 | 1.1¢/pt |
SLH 2
~0.5¢ per point · Amex Membership Rewards transfer to Hilton at 1:2, with 1:2.
Mr & Mrs Smith 1
~1.7¢ per point · Chase Ultimate Rewards and Bilt Rewards transfer to World of Hyatt at 1:1; the same points work at every Mr & Mrs Smith property, and stays earn elite nights.
St Regis 1
~0.7¢ per point · Amex Membership Rewards, Chase Ultimate Rewards and Bilt all transfer to Bonvoy at 1:1, so Marriott points are the easiest to top up in a hurry.
14: 2 Three Keys, 3 Two Keys and 9 One Key. That makes Florence one of 13 places in Italy with three or more Key hotels.
4 of the 14: Riva Lofts Florence, The St. Regis Florence, Hotel Lungarno and The James Suite Hotel Firenze 1564. By program: 2 through Small Luxury Hotels of the World, 1 through Mr & Mrs Smith and 1 through Marriott Bonvoy.
Three Keys is the highest rating in Florence, held by Collegio alla Querce, Auberge Collection and Four Seasons Hotel Firenze. None of them take points.
Riva Lofts Florence, at a median of about 22,000 World of Hyatt points a night — 1.2¢ per point against the cash rate.
Every loyalty program, Key rating, country and city has its own page with points prices, value per point and a map.
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