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How American Airlines Lost New York, L.A. And Chicago — And How It Can Win Them Back
American Airlines shrank in New York, Los Angeles, and Chicago because it misunderstood both the value of being relevant in major spending markets and the way route networks drive loyalty and credit card economics. The airline can't undo every mistake, specially in New York, but it can add the right flights, investing in product, and treat its schedule as a loyalty and cobrand strategy.
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