Hilton Now Officially Launches Undergraduate-Brand & First Hotel Expected To Open In 2027

June 1, 2026

Hilton acquired the Graduate Hotel brand in March 2024, and the brand became an Honors participating later that year. We noted in August 2025 that Hilton had registered the Undergraduate trademark (read more here), and Hilton confirmed in February that they were soon about to […]

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Hilton Now Officially Launches Undergraduate-Brand & First Hotel Expected To Open In 2027

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