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Delta Reveals That The Real Business Behind Free Wi-Fi Is Monetizing Your Whole Travel Day
Delta is telling investors the real business behind free Wi-Fi: getting passengers logged in so the airline can turn the entire travel day into a commerce, content, loyalty, and advertising platform. The app, website, onboard Wi-Fi, seatback screens, Amex, Uber, Starbucks, Airbnb, Amazon, media partners, and Delta Concierge AI all keep customers inside Delta’s ecosystem long enough to monetize far
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