Bilt Adds Bed Bath & Beyond — I Thought It Liquidated, But The Story Gets Much Weirder

April 27, 2026

Bilt Rewards just announced Bed Bath & Beyond as a new partner, which mostly made me wonder how Bed Bath & Beyond is still around. It turns out the answer involves Overstock buying the dead retailer’s name, buybuy BABY getting reacquired, Reality TV's Marcus Lemonis taking over, and one of the strangest corporate reincarnation stories in retail.

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Bilt Adds Bed Bath & Beyond — I Thought It Liquidated, But The Story Gets Much Weirder

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